This acquisition will bring MultiMaps customer base under Microsoft’s portfolio. According Brady Forrest on Oreilly radar, “Multimap seems to be more about gaining API traffic than a technology or consumer traffic acquisition. Justin Osmer, a Microsoft spokesperson, told me “Multimap is a mapping leader in the UK and now combined with us Virtual Earth and Live Search Maps is the number one online mapping platform worldwide.

Also VE also announced their launch in China http://ditu.live.com. According to a post on Virtual Earth blog http://virtualearth.spaces.live.com/. “The application was built in China with a focus on getting the features most relevant to our Chinese customers out first. Business search, Collections, and public transit features were emphasized, covering over 100 cities with 7 million business listings. Later today I’ll get some more information posted from the team that did the coding.”

Categories: Newly Launched, Technology
Tags: business_listings, business_search, china, chinese_customers, microsoft, multimap, radar, search_maps, virtual_earth