The world’s largest drinks maker.Coca-Cola Co is looking for more opportunities to expand its revenue sources in the fast growing soft drinks market. In the United States people opt for bottled water and tea, which they see as healthier, as a result soft drinks sales has declined there.According to Coca-Cola Chief Operating Officer Muhtar Kent, who is due to become chief executive officer on July 1, they will grow organically as well as through targeted acquisitions. Kent told reporters at the Foreign Correspondents’ Club of Japan that such acquisitions would not be large, and the company was looking from country to
country for opportunities, though he didn’t specify where.

Coco-Cola has benefited from its recent acquisition of FUZE teas and Glaceau vitaminwater, which have helped to increase the company’s sales and giving a challenge to
its rivals like PepsiCo Inc and Dr Pepper Snapple Group Inc. The Atlanta-based company, which gets 78 percent of its sales abroad, also bought Russian juice maker Multon in 2005 for $500 million.
Coco-Cola is believed as a better industry, in the non-alcohol beverage business.

According to Kent the soft drinks market was growing faster than most other categories of consumer products such as cosmetics, toiletries and beers and there is a huge opportunity in every category of soft drinks. He also stated that, On April 16, Coca-Cola reported a higher-than-expected quarterly profit as strong international growth offset the effects of a weak US economy and flat sales volume at home. In places like China, India, Brazil and Turkey,Coke’s international business has grown more important to investors in recent years as growth slows in mature markets like North America. On Monday, Coke shares closed up 25 cents, or 0.5 per cent, at $56.40 on the New York Stock Exchange.

Categories: Business
Tags: coco cola, soft drinks market